In today’s world, video is a key part of content marketing in agriculture. Video is everywhere. It’s accessible. It’s engaging. And, it’s surprisingly easy to create.
So, how do you get started making a video for your organization? First, stop thinking about the viral videos you see online. Those are for entertainment value. You want a video with marketing value—something that will engage your customers and prospects, drive them to your website and prompt them to purchase your product or service. Here is some content that works well in video format, and will also prove quite valuable to you and your customer: (more…)